Meaning
Flashy, showy, and attention-seeking — full of oneself. A 'hype' person craves the spotlight, shows off, and makes a big noise about themselves, and a 'hype ting' is a big, flashy, much-talked-about affair. As a noun, a 'hype' is a show-off or a poser, all front and display. The word carries a note of scorn for the pretentious and the boastful, those more concerned with looking big and being seen than with substance, a real target of Jamaican mockery.
Examples
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Him too hype, always a show off.
He's too full of himself, always showing off.
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Di party did hype an flashy.
The party was flashy and full of spectacle.
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Nuh get so hype ova one likkle win.
Don't get so full of yourself over one small win.
Origin
From English 'hype' (publicity, excitement), turned in Jamaican into a description of a showy, attention-hungry person.
How it’s used
Usually critical — of someone too flashy or self-important. 'Hype up' means puffed up with self-importance.