Meaning
To boast, brag, and show off — to make a loud, proud display of what you have or what you have done. As a noun, 'braff' is that boastful talk itself, all mouth and swagger. It is close to 'boasy' (boastful), but where 'boasy' names the trait, 'braff' names the act of blowing your own horn. Related to 'brag' and 'braggadocio', shortened and hardened into a punchy single syllable, it captures the puffed-up self-praise of someone talking themselves up.
Examples
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Him love braff bout him new car.
He loves to brag about his new car.
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Stop di braff an show wi.
Stop the boasting and show us.
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She a braff like she rich.
She's showing off as if she's rich.
Origin
Related to English 'braggadocio' and 'brag', shortened and hardened into the punchy Jamaican 'braff'.
How it’s used
Close to 'boasy' (boastful), but 'braff' is the act of boasting rather than the trait.