Meaning
To broadcast something loudly and publicly — to make a big noise about a matter, hype it up, or expose it for all to hear. 'Loud up di ting' can mean to promote and celebrate something, giving it a big send-off, or, pointedly, to call out and publicise a wrong or a secret, blowing it wide open. From boosting a tune or an event to airing a piece of gossip or an injustice, the phrase names the act of turning up the volume on a thing so the whole world takes notice.
Examples
-
Di party ram — selecta, loud up di ting!
The party is packed — selector, make some noise / hype it up!
-
Dem tink dem coulda hide it, but wi loud up di ting.
They thought they could hide it, but we broadcast it for all to hear.
-
If di work good, loud up di ting mek people know.
If the work is good, make a big noise about it so people know.
Origin
From 'loud up' (to make loud) — literally turning up the volume on something — used in dancehall to mean hyping a tune or crowd, and more widely to mean broadcasting or exposing a matter.
How it’s used
Used both to hype/celebrate and to publicly expose. Common in dancehall and everyday speech.