Meaning
A leader, boss, or top figure — a title of respect and command in dancehall for a heavyweight artist or a street don who runs things. To be 'the General' is to be in charge and commanding respect. A classic deejay name-style (Josey Wales 'the Outlaw', many 'Generals').
Examples
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Him a di general inna di dancehall.
He's the top figure in the dancehall.
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Di general run di whole operation.
The boss runs the whole operation.
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Respect to di general dem.
Respect to the leaders.
Origin
From the military rank 'general', adopted as a dancehall/street title of leadership and command.
How it’s used
A leader/boss/top artist; a dancehall title. Compare 'don dada', 'rankin', 'shotta'.