Meaning
To shout or call out — and, in everyday and dancehall use, to contact or get in touch with someone. 'Holla at mi' means get in touch, hit me up, reach me later, and to 'holla' can also mean to call out to or flirt with a person. Borrowed and shared with wider Black diaspora slang, the word runs from its plain sense of shouting to the social sense of making contact and the romantic sense of chatting someone up, its meaning set by the situation.
Examples
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Holla at mi wen yuh ready.
Get in touch with me when you're ready.
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Him holla cross di road fi get mi attention.
He called out across the road to get my attention.
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She holla fi har friend inna di crowd.
She shouted for her friend in the crowd.
Origin
From 'holler' (to shout); the 'contact someone' sense spread through hip-hop and dancehall culture.
How it’s used
To shout, or to contact/reach out ('holla at mi'). Also to flirtatiously call out to someone.