Meaning
A crowd, crew, or collective of people — especially fans, supporters, or a community united by place or allegiance. Unlike the English adjective 'massive' meaning large, here the word names the group itself: 'di London massive', 'di whole massive', hailing everyone present or all who belong to a scene or place. A staple of dancehall's talk to and about its audience, it gathers the crowd into one body to be greeted and celebrated, and to 'big up di massive' is to salute the whole gathered community.
Examples
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Big up di whole a di massive!
Respect to the entire crowd!
'big up' means to praise or salute; 'whole a di' means all of the.
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Di London massive turn out fi di show.
The London crew came out for the show.
'fi' here means 'for'; names a group defined by their city.
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Nuff love to mi massive back a yard.
Lots of love to my people back home.
'nuff' means plenty; 'back a yard' means back home in Jamaica.
Origin
From English 'massive' (large), reinterpreted as a collective noun in Jamaican and British-Jamaican sound system and dancehall culture.
How it’s used
Strongly associated with sound system, dancehall, and DJ culture, especially in the Jamaican diaspora in the UK. A DJ shouting out 'the massive' salutes their audience. Everyday among music communities.